Sunday, March 23, 2008

Heckel: A shopping dream comes true in Longmont

By Aimee Heckel (Contact)
Wednesday, March 5, 2008

Imagine a tracking device on your lipstick so you can never lose it. A magnetic bra strap that corresponds to a magnetic purse strap so your purse can’t slide down your arm while you’re shopping. Fashionable Crock-Pots that double as CD players and have the face of your favorite artist air-brushed on the side.

Those are a few of my world-changing inventions. Well, almost-inventions. I rock the ideas, but not the follow-through.

Call me Cosmo Kramer. I’m that friend who calls you at 3 a.m. to tell you about an innovative chip dip jar. (It should be long and skinny to accommodate a chip-clutching hand, instead of round, which results in dip residue on your knuckles.)

It was 3 a.m. a few months ago when my mother got The Call. I had an idea for a thrift store. The fact that she listened to the full description without hanging up or falling asleep indicated I was onto something. Even more than the Kid Rock Crock-Pot, which, as far as I was concerned, was nearly impossible to trump.

My dream: It seemed every week I heard about a new product to raise money for a nonprofit. My mom was selling journals to raise money for her orphanage in Uganda. Another group was selling wooden bracelets for AIDS research. Boulder-based BeadforLife (www.beadforlife.org) sells jewelry made by displaced tribes in Uganda.

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